(Ch. 1 of 5) New journey as a HACKER...
This is the first email of my sequence, sent instantly when someone signs up. It’s an indoctrination email where I set the stage by introducing who I am and why I teach hacking with a smartphone. The tone is conversational and personal, so the reader feels like I’m directly talking to them. I end with curiosity and a promise of a free eBook in the next email, so they’re naturally excited to open the next email.
(Ch. 2 of 5) I Almost Quit Hacking… Until This
This is the second email in the sequence. I start with high drama and share my backstory of being stuck without a laptop, just like them. This instantly makes the reader relate to my struggle. Then I build curiosity by showing where I am today, but without revealing the “how.” I leave them with suspense, so they’re eager for my next email. At the same time, I keep my promise by giving the free eBook, which nurtures them and builds trust.
(Ch. 3 of 5) The Truth About Hacking with a SMARTPHONE
This email reveals my “aha moment”, the turning point that changed everything. I hook them with Edison’s story as an example of persistence leading to discovery, then reveal my own breakthrough moment. From there, I naturally position my course as the solution others are searching for. To nurture them, I give a free resource (blog link), and I build anticipation by promising to share the hidden benefits of becoming a hacker in the next email.
(Ch. 4 of 5) The Hidden Benefits of Learning Hacking
This is the fourth email in the sequence. I use my personal story to persuade readers, highlighting the hidden benefits of learning hacking and the impact it had on my life. The tone is personal and motivational, showing readers that I understand their struggle and that transformation is possible. After showing them the benefits, I naturally pitch my course with a discount and risk-free guarantee, motivating them to take action and learn from me.
(Ch. 5 of 5) The Final Call: Learn to Hack with your Smartphone
This is the final email in the sequence. I send this to readers who haven’t purchased yet, creating urgency with a limited-time 40% discount. The tone is personal and motivational, highlighting the zero-risk guarantee and showing social proof to boost confidence. This email is designed to convert hesitant leads by giving them one last push to take action.